Spider-Man is one of the many comic characters that exist far beyond the limits of their source material. From Superman and Batman, to Wolverine, there are any number of heroes that are well known in pop culture, despite only a fraction of their fans reading the books of their origin. A Spider-Man fan is likely to have never opened a Marvel comic in their life. Broad popularity has the unfortunate ripple effect of locking the characters into a brand, and entrenches specific associated attributes, even when they become detrimental in terms of story. Peter Parker gets the Peter Pan treatment, in part to ensure he has a properly marketable age for his fans’ demographic. Stasis of story and character is one of the most common problems flagged by avid comic fans. It is emblematic of the unbalanced relationship the books and authors find themselves in with their own creative spawn. There is much to laud about Ultimate Spider-Man, but the work’s ability to shake away the ankle weights of expectation is perhaps its most remarkable feat.